[Gambas-user] Lectures in marketing

[Henri Girard]

Sorry to contredict you : Marketing is not a good thing !
Marketing is chapel (church to capitalism)...
Marketing is evil to human being...
kind regards
Henri
----- Original Message -----
From: "Radoslav Dejanović" <radoslav.dejanovic at ...116...>
To: <gambas-user at lists.sourceforge.net>
Sent: Wednesday, November 19, 2003 5:48 PM
Subject: [Gambas-user] Lectures in marketing


> On Tuesday 18 November 2003 22:47, Benoit Minisini wrote:
> > Eugenia Loli-Queru sent me a e-mail asking me to write an article for
> > OSnews.com about Gambas, on 10 Apr 2003. But I never had the time to do
> > that, and I was not very interested on speaking about my own project
> > before having a stable version. And not being a journalist, I can't be
> > neutral...  ;-)
>
> I hope you wouldn't mind a short lecture in marketing... ;)
>
> You see, lots of developers and professionals have wrong point of view.
> They think this way: "I'm so good, my products are soo useful, therefore I
> don't have to market them/self, for people will recognize me and come in
> wast numbers, making me rich and ego-happy."
>
> The above *isn't* really accurate. Gambas isn't a good example, for it
does
> attract technically inclined people, as you can see. And every day more
> and more people do hear about it, and all this is a great stuff.
>
> However, the curve that represent number of Gambas users versus time
> would be much steeper if you could do just a little bit of marketing your
> product. For a hunded people who like Gambas, there are hundreds of
> thousands that have never heard of it, and of those many thousands you
> might gain another hundred people to like your product.
>
> What good is that? Of course, we're not talking money here. There's some
> other wery valuable asset you have - your users. They're the most
> important asset of Gambas, for if it wasn't about them (and surely it
> isn't about the money), your product wouldn't go that far.
>
> Think of having really big number of testers, feature dreamers, addon
> developers... in a bigger community you get better chance to get more
> smart people who could  push the development.
>
> To get this, you do have to forget about your modesty and talk to the
> people about Gambas. Sure, write an article! Have some journalist
> interview you and ask you some not-too-briliant questions. Answer them
> with patience and understanding. Create a public image of you and your
> product! Let the world know that there's some sort of "Visual Basic for
> Linux" that is in development stage, but already promises a lot!
>
> Get more people. Get a lot of them and you'll see that this will raise the
> speed of development, and quality of the product as well. ;)
>
> --
> Radoslav Dejanovic
> founder and director
> Operacijski sustavi d.o.o. http://www.opsus.hr
>
>
>
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